Project won a prize of 50% of the tuition fee of the academic year for Master’s Degree in Fashion and Advertising Photography , Barcelona

My Prompt

I would like to do a photographic project related to fashion that has the characteristics of urgency with respect to the climate crisis. I would like to produce a text that is a manifesto of a new way of making fashion photographs and a logo of this iniziative

Ai Tools: ChatGPT 4o, DALL-E

Contemporary Fashion in the Era of Climate Crisis

Welcome, it’s great to have you here.

Manifesto for a news fashion photography: Urgency, responsability, futureE
Fashion is imagination. It is desire, aspiration, and a vision of the future. But today, the future is uncertain. Our planet is in crisis, and fashion photography can no longer be just about aesthetics, luxury, and fleeting aspirations. It must become a tool for awareness, activism, and transformation.

We believe that fashion photography must:

Portray Urgency
We can no longer ignore the context. Climate change is the visual backdrop that must emerge in our shots: arid lands, melting ice, raging oceans. Not to sensationalize the crisis, but to make it real, present, and unavoidable.

Redefine Luxury
True luxury is not excess but sustainability. The materials, brands, and locations we choose must reflect a concrete commitment to an ethical and responsible future. Our images will celebrate fashion that respects the planet, not exploits it.

Choose Sustainable Settings and Methods
Forget wasteful productions and artificial, resource-heavy sets. Our photos must be taken in real locations, with minimal environmental impact. Natural light will be our ally, and our sets will be the world around us.

Give Voice to Change-Makers
Emerging designers, artisans, and sustainability innovators will be the faces and creators of tomorrow’s images. Fashion photography should no longer be an exclusive industry but a platform for those imagining alternative solutions.

Abandon the Concept of Artificial Perfection
Imperfection is human, authentic, and alive. No more excessive retouching, standardized bodies, or unrealistic aesthetics. Climate change affects everyone, and our images must reflect this reality with honesty and power.

Inspire, Not Just Sell
Fashion photography is communication. It is emotion. It is a dream. But that dream must have a purpose: to make us fall in love with a possible future. Every image must be a visual manifesto of what we can still save and what we want to build.