Project won a prize of 50% of the tuition fee of the academic year for Master in Fashion Marketing, Communication and Event Planning, Barcelona
My Prompt
An innovative project that embraces positive psychology in the fashion industry to inspire and connect a new generation of fashion lovers.
Ai Tools: ChatGPT, DALL-E, Canva AI
Dopamine Dressing
The term Dopamine Dressing refers to the idea of using fashion as a tool to boost mood and promote well-being. While the fashion industry often carries negative connotations, it can be a powerful platform for enhancing mental health. Dopamine Dressing is an innovative project that integrates positive psychology into fashion to influence and connect a new generation of fashion enthusiasts. The platform also champions sustainability, equality, inclusion, creativity, and innovation.
Aims of Dopamine Dressing
* Promote fashion as a means to improve mental health
* Connect creatives from around the world
* Create a positive and safe platform for showcasing creative work
* Provide accessible and effortless ways to explore endless fashion possibilities
* Reduce the consumption of fast fashion
Virtual AI Stylist
Meet Chroma-Bot, your virtual AI stylist with all the answers to your fashion needs. When signing up for Dopamine Dressing, users are invited to answer a few personal questions regarding their size, body type, color preferences, budget, favorite brands or stores, and how fashion currently impacts their mental well-being.
Users can also upload a virtual wardrobe that includes pieces they already own and wish to purchase. Once Chroma-Bot understands a user’s personal style, it can instantly provide advice and answer questions on all things fashion-related.
Chroma-Bot aims to make every user feel confident, positive, and happy, offering recommendations on colors, prints, styling suggestions, and brands that may boost their dopamine levels. If a user has a specific item in mind, Chroma-Bot can help connect them with designers, resale platforms, or stores that offer it. Chroma-Bot is available 24/7 to support all fashion needs.
Virtual Runway
In addition to building a virtual wardrobe, Chroma-Bot can generate a personalized fashion show using AI models to bring outfits to life. This feature is ideal for users planning outfits for trips or events who want to visualize looks without trying things on or making unnecessary purchases.
Chroma-Bot will also offer styling suggestions and recommend additional pieces to elevate each look.
The Virtual Runway is a valuable tool for emerging designers who wish to showcase their designs. Designers can upload their virtual shows to the Dopamine Dressing platform, helping them reach clients and collaborators globally.
This feature promotes sustainability by reducing waste from throwaway fashion, design mock-ups, and excessive purchasing and returning.
Connect and Collaborate Globally
Connecting and collaborating with like-minded individuals can significantly boost dopamine levels. Dopamine Dressing enables creatives—designers, photographers, makeup artists, visual artists, and more to display their portfolios and virtual runways, fostering networking opportunities in the competitive fashion space.
The platform will also host in-person events worldwide, such as pop-up shops, vintage markets, art and craft classes, and fashion shows, offering fashion lovers the chance to meet, connect, and share their passions.
Dopamine Dressing is more than just a fashion platform—it’s a movement that redefines the relationship between style and mental wellbeing. By combining innovative technology, like the Chroma-Bot virtual stylist and AI-powered runway, with a commitment to sustainability, inclusivity, and creativity, Dopamine Dressing empowers individuals to feel good, express themselves authentically, and build meaningful connections. In a world where fast fashion often overshadows purpose, Dopamine Dressing stands as a beacon for positive change—where fashion becomes a source of joy, confidence, and community.
