Project related to the Master’s Degree in Branding and Brand Strategy, Barcelona

My Prompt

I need you to take on the role of an expert in branding and business brand development, with a specific focus on personal brands.
You are an expert in storytelling, copywriting, and sales funnels, and your vision is that businesses and services should be centered on serving people’s needs, not exploiting them.

With your role and vision in mind, we’re going to develop a human-centered project where the core issue we aim to address is equity and inclusion. Through this project, we seek to create accessible and inclusive environments where everyone has the opportunity to participate and contribute regardless of their background or circumstances. In fact, it is precisely their background and circumstances that can allow them to contribute to building these environments in society.
Lived experience offers not only perspective, but most importantly, empathy: the ability to understand others and support them.

The project we want to develop focuses on empowering people to create from their very deep personal experiences, that is, to use and transform their story to help others navigate and overcome the same situations they themselves once lived through.

I would like to develop how this project goes against the culture and economy of rejection that we currently live in our society. One thing that worries and bothers me is the falseness that we all want to communicate; the lack of authenticity and the urgency to stop the scroll and get the audience’s attention at all costs, that involves ceasing to be authentic and rejecting the nature of what we are, how we live, and what already is.

Ai Tools: ChatGPT 3.5

Every story is meant to serve, not just sell

Why are humans so focused on covering up and rejecting pain, the abnormal (which is actually normal), the facts as they are, and the truth? 🤷🏻‍♀️🧐

What if the experiences (stored deep within yourself) that once made you feel excluded or even ashamed were the same ones that could actually make you a builder of inclusion? 🫣

Wait…what? Is that actually possible? 😱

Well, this is your lucky day, that’s what we want to achieve with this project, we want this project to be a platform for people who want to transform their personal stories, especially those marked by adversity, rejection or exclusion, into tools for service, empathy, and sustainable impact.

We help individuals turn their lived experience into projects, services, and ventures that help others overcome similar (or different) challenges.

Because no one understands a path like someone who ha caminado por ahí. (Yes in spanish)

Why is this project important? IT IS NOT… At least not for the people who lead our economy 🤑, society 👨🏻‍⚖️ and the world 🌍.

🤨 So what is the problem we’re tryna solve?

We live in a culture and economy that:
– Prioritizes visibility over authenticity.
– Rewards perfection, while rejecting vulnerability.
– Excludes those who don’t “fit the mold.”
– Treats lived experience as a liability, instead of wisdom.

This creates a system where millions of people with extraordinary insight, empathy and resilience are shut out of opportunities to lead, serve and contribute.

And even when they want to serve, they’re handed blueprints that ask them to mask who they are just to be accepted.

In this culture:
– If you don’t fit the mold—you’re invisible.
– If your story is too raw—you’re too much.
– If your truth makes others uncomfortable—it must be filtered.

👉 But real inclusion starts where rejection ends:
When we honor not just the polished versions of people, but the whole, imperfect, powerful truth of who they are and where they come from.

🧐 Our Response? A Human-Centered Platform 🫂
We’re not here to teach you how to go viral.
We’re here to teach you how to go inward, and from there, create outward impact that heals, includes, and serves.

We’re not selling false empowerment or five-step hacks to success.
We’re building a space where your truth becomes a tool of transformation.

🧠 The Solution
We are creating a platform for inclusive, story-driven entrepreneurship where people:
– Are supported in reclaiming their story without shame.
– Learn to transform personal wounds into meaningful service.
– Create projects, brands or businesses that are rooted in equity, authenticity and human connection.
– Are mentored to build with their communities, not above them.

This is not a charity. It’s not another program teaching people to hustle. It’s a movement to redefine what value means in our economy, centering dignity, perspective, and empathy.

🤝 Here’s how we do it:
✳️ Phase 1: The Remembering
– Reclaiming your story without shame.
– Guided reflection labs (journal prompts, story healing workshops)
– Group sessions to identify patterns of rejection, internalized shame, and hidden strengths

✳️ Phase 2: The Reframe
– Transform your lived experience into insight, empathy, and value.
– Mapping your story into a problem you can now help others solve
– Understanding the difference between trauma-sharing and story-serving

✳️ Phase 3: The Rooting
– Building the foundation of your personal brand with truth, not performance.
– Value-driven branding sessions
– Voice discovery & storytelling frameworks
– Identity-based offer creation: workshops, guides, talks, spaces, etc.

✳️ Phase 4: The Reach
– Making your truth accessible and powerful without selling out.
– Inclusive marketing strategies
– Ethical funnels built on connection, not urgency
– Content mentorship to avoid toxic trends and honor depth

🧑‍🤝‍🧑 Who It’s For
– People who have lived through exclusion, loss, illness, poverty, trauma, discrimination, or simply life and want to turn that story into light for others.
– Professionals, caregivers, activists, immigrants, survivors—anyone whose experience shaped their heart and vision.
– Aspiring entrepreneurs or community builders who need guidance to start from within, not from external approval.

This is for the voices the system once tried to silence, and who are now ready to serve others with what they know.

🌱 Equity & Inclusion: What We Mean
– Equity is not giving everyone the same tools.
It’s about recognizing that not everyone starts in the same place and designing spaces where all can access the support, visibility and dignity they need to thrive.

– Inclusion is not just inviting people to the table.
It’s redefining the table so that lived experience is not just welcomed—it is centered, celebrated, and translated into impact.

We don’t train people to perform inclusion.
– We cultivate leaders who embody it, because they know what exclusion feels like, and are committed to changing it.

🌍 Toward a Planet & Humanity-Centered Future
This project is part of a larger shift. One where regeneration replaces extraction. Where value is measured not in scale, but in depth. Where we design businesses that heal the people and the ecosystems they touch.

Because when people are empowered to lead from within when they create from what it broke them and built them: They don’t build empires. They build bridges.

And that’s the world we’re working toward.

We don’t need more sellers, but “servers”